12/26/07
Period 2
Is Advertising Targeted Towards Children Okay
People are saying advertising targeted towards kids is a terrible thing because they are using “brainwash”. But are they really using brainwash? But the fact is that Advertisers are targeting products to children as young as 6 months old. They use kids to help them with “buzz” advertising. They use psychologists to teach them how to get into their minds. Most kids have no idea that they are being brainwashed into buying these products. Advertising targeted towards kids is becoming brainwash.
Some problems with Advertising targeted to kids are the effects it has on the brain. There is a study that proves when wrapped in a McDonald’s wrapper a carrot tastes better in a child’s mind. Imagine that. What have these children seen or heard that has imbedded it in there mind that a carrot of all things would taste better in a McDonalds wrapper. One reason for this is the fact that the huge company that owns McDonalds meets with psychologists that specialize in getting into peoples heads and almost controlling them. They sit down and take the time just to think of ways to stick that McDonalds logo in the right places so kids see it and want it. It’s as if these companies are using this form of advertising as brainwash. Another reason why these kids would rather have a carrot wrapped in a McDonalds’ wrapper is that these children have had this M logo stuck in front of them their whole life. It reminds them of good times that give them feelings comfort and warmth.
These advertisers go so far to get these children to buy the product they’re promoting but they have to draw the line somewhere. But on the other hand you must think of it like this; these companies, advertisers, and psychologists are trying to make a living. How are you supposed to make money if no one knows about your product? But there are different types of advertising. There is deceptive advertising. And if you just think about the words “deceptive advertising” what comes to mind? I think of deliberately deceiving people to make them want your product. Though they are trying to make a living how far is too far?
Advertisers are not only using psychologists to get into kids minds, they’re using the kids also! Buzz advertising is when these marketers and companies supply their product to the cool kids for free. They look at these schools and look for the popular ones to go and give these new normally really expensive items for free, just so when their friends see them wearing it they’ll say, “Where did you get that?” and “Where can I get one?” And this is just one other form of advertising used as brainwash.
So the question is, “Is advertising targeted towards kids okay?” Some advertising targeted towards kids is ok, but most isn’t. The type of advertising where they get into your mind and try to make you buy it with brainwash is not ok. There are large companies who do not use these dirty tactics to promote their products. There are some that stay inside certain boundaries. So it truly depends on what type of sneaky, dirty tactics advertisers use to promote their product. But not all forms of advertising are terrible, and not all forms of advertising are bad for a Childs brain. But advertising like this must be stopped immediately, before we raise a whole other generation of robots and victims to deceptive advertising.